Sustainable communication solutions to promote your tourism offer to the media, tourism stakeholders and French consumers. All with the guarantee of our transparency, responsiveness, and creativity.
Strategic Consulting
Market Analysis
We’ll perform an in-depth study of trends, demand and consumer behavior to understand travelers’ expectations and guide your strategy to meet and anticipate market needs, staying relevant and competitive.
Competitive Benchmark
We’ll monitor and analyze competitors’ actions and strategies to identify threats and opportunities for your brand or destination and adjust your strategy accordingly.
Objective Setting
We’ll set clear and measurable targets to guide your strategic marketing actions. We’ll choose priorities based on your strengths and weaknesses, optimizing your resources and ensuring that our efforts align with the desired outcomes, whether visibility, awareness, or sales.
Media and Marketing Plans
We’ll develop a detailed strategy for your organization, including the selection of communication channels, key messaging, and action planning to maximize your impact on target audiences.
Reporting
We’ll analyze campaign and action performance in detail to assess results, measure the achievement of objectives, and propose adjusted recommendations to optimize your future marketing and communication strategies.
Operational Marketing
Digital and Traditional Campaigns
Coordinate joint marketing actions with airlines, tour operators, and French travel agency networks to promote your brand or destination. This includes setting up ads, special offers, and co-branding initiatives through the right channels to maximize visibility and bookings for a given period.
Marketing tools (podcasts, brochures, etc.)
Create relevant, informative, and attractive materials to promote your brand or destination sustainably, in synergy with your other actions in the French market.
Media & Public Relations
Social Media
We’ll create, schedule and post engaging content to build an active online community. We’ll enhance your brand or destination’s visibility by interacting directly with your followers and building a cohesive and attractive image through platforms like Facebook, Instagram, Pinterest, and LinkedIn.
Newsletters
We’ll keep your key media partners in France updated with fresh, engaging content. Regularly promoting your brand or destination helps to strengthen press relations, build loyalty, and maintain constant visibility.
Press Releases and Press Kits
We’ll generate excitement with your news, special offers and updates, sparking interest and engagement through informative and impactful messages that maximize media coverage.
Media Campaigns (magazines, digital, TV, radio, out of home, social media, etc.)
We’ll reach your target audiences strategically and effectively by planning, coordinating, and delivering your key messages across a chosen mix of platforms.
Crisis Communication
We’ll effectively manage delicate or unexpected situations by protecting your brand or destination image. We’ll develop clear and responsive messages to inform the public, media, and partners while minimizing any negative impact on your reputation in the French market.
Event Management
Workshops for Tourism Professionals
We’ll conduct interactive workshops to enhance the skills of tourism professionals by providing them with practical tools, relevant information, and a point of contact in the French market.
Trade Shows and Professional Meetings
We’ll organize and manage your brand or destination’s participation in B2B events, giving you time to prepare your presentation. From logistical planning to creating attractive booths and arranging meetings with key partners, let us help you maximize your business opportunities.
Tailor-Made Events (conferences, themed evenings, etc.)
We’ll bring together experts to discuss key tourism topics, your brand or destination, and respond to specific needs by creating unique and immersive experiences. Whether for a conference, a launch event, or a themed evening, these custom events ensure a strong and memorable impact.
Press and Familiarization Trips
We’ll organize an immersive experience to showcase your brand or destination to journalists, influencers, travel agents or tour operators. This is key to turning them into ambassadors who will spread the word to their audiences.